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The Hidden Factor OTA’s Use to Get Between You and Your Guests (Travel Tuesday)
When I talk with hotel industry leaders, it seems we’re continually discussing the same set of topics: How can we compete effectively with new the distribution and lodging players available to guests?...
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Driving Brand Intimacy in Hospitality (Travel Tuesday)
In this week’s Hospitality Marketing Link Digest I mentioned how poorly the hospitality industry fared in MBLM’s latest brand intimacy report, which is a bummer. But you’ve got to take it with a grain...
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Leveraging Your Existing Guests to Drive Direct Reservations (Travel Tuesday)
Flip.to recently asked me to contribute a post to their blog about how hotels can drive more direct business each night. Clearly, this is an important topic (one I’ve covered before), but it seemed...
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Using Data to Put Personalization to Work for Your Property [Presentation]...
The 2016 HSMAI Digital Marketing Strategy Conference ran in New York a couple weeks back. And as promised in last week’s round-up of the top lessons learned from the Digital Marketing Strategy...
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Expedia’s Accelerator Program: A Wolf in Wolf’s Clothing (Travel Tuesday)
Want to drive more direct bookings to your hotel? Click here to learn more There’s an old joke about running across a guy who’s hitting himself in the head with a hammer. When asked why, the man...
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Why Hotel Marketing Depends on Personalization (Travel Tuesday)
Why Hotel Marketing Depends on Personalization When do you suppose your guests last had difficulty finding a place to stay when traveling? I don’t mean difficulty choosing a place to stay (though with...
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Key Insights into Hospitality Digital Marketing (Travel Tuesday)
As a follow-up to our four key elements of modern hospitality marketing from last week, you might enjoy the video from HSMAI’s This Week in Hospitality Digital Marketing featuring Loren Gray, Robert...
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3 Myths About Hotel Direct Revenue You Must Stop Believing (Travel Tuesday)
Want to drive more direct bookings to your hotel? Click here to learn more My latest column for Hotel News Now, “The Most Capable Revenue Generator Is You,” looks at 3 myths about hotel direct revenue...
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Is Travel Marketing More Frustrating Than Ever? (Travel Tuesday)
Looking to drive results for your business? Click here to learn more. The other day, I got into a conversation with Matthew Barker from I&ITravelMedia about his post over on Tnooz that says “Travel...
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Why AI Will Change Hospitality Marketing Forever
[Updated: October 23, 2020] Bill Gates once wrote, “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.” And when it...
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